Nike Podium Design System 

‘19-’22

We lead the creation, advocacy and adoption of Nike’s design system — developing and maintaining the interface standards needed to create a scalable, on-brand and cohesive cross-platform experiences. We’re responsible for the Core and Consumer Systems within Nike and partner with teams on Enterprise.

Sr. Design Director: Mariana Bukvic

Design Director: Jimmy Soat, Hayley Hughes

Design Manager: Eric Thompson

Designers: Jeremy Won, Travis Burkstrand, Isaac Ruiz

Agency Partners: Instrument, Kurppa Hosk

Podium Branding

Establishing an impactful name and brand for Nike’s Design System was paramount. We came up with Podium. For athletes, a podium represents the ultimate victory — requiring focus, drive and a commitment to excellence. For us, a podium represents winning as one team — requiring focus, drive and a commitment to OneNike. The branding language speaks to the ever changing nature of a system, a dynamic algorithm that evolves and transforms itself over time, by uniting multiple expressions with cohesion.

Sr. Design Director: Mariana Bukvic

Design Director: Jimmy Soat, Anders Svensson

Designers: Kenny Kuh, Isaac Ruiz

Copy Diretor: Todd Murphy

Sr. Writer: Alexander Basek

Ntc App

Jun ‘18 — Aug ‘19

I spent almost 5 years being the design lead on the global Nike Training Club app since 2015, initially leading the full app redesign for the Rio Olympics launch up with the goal to transition the app from being primarily female focused to a broader audience. After improving the app in the following years, the next shift was the creation of NTC Premium subscription service that launched in the US in May 2019. The work below showcases the current state of the app, such as the workout experience, programs and key app destinations.

App: Download here

CD: Mike Wood

Design Director: Mariana Bukvic

Sr. Designer: Euny Choi

Sr. Designer: Darian Edwards

Sr. Designer: Brent Loosli

Designer: Leah Braunstein, Bri Hughes

Designer: Josh Balleza

Agency Support: Instrument

New Year’s Challenge

After the introduction of the Premium programs we developed an end-to-end concept of a 30-day challenge with fun workouts, daily guidance & motivation, support from your friends plus exclusive access to Nike’s best trainers, experts, athletes and wellness partners. This vision takes the NTC fitness programs to new horizons to be  community driven for the first time, with live activations and next-level guidance. 

Ntc Apple Watch

Jul ‘18

The Apple Watch experience is a companion to the workouts on the phone, keeping users on track and allowing to be more hands free. During the design phase we put a lot of emphasis on animations for countdowns and transitions to push the limits of what the watch hardware could handle to create a distinct Nike experience. 

Design Director: Mariana Bukvic

Design Director 3D/Motion: Anders Svensson

Sr. Designer: Euny Choi

Sr. Designer: Brent Loosli

Designer/Motion: Leah Braunstein, Bri Hughes

Nike Product Walls

Sep ‘21

Our vision was to reimagine the Nike App and Nike.com product walls, moving from a flat, homogeneous grid to an experience that feels intuitive, dynamic, and tailored to each shopper’s interests. We wanted users to quickly find what resonates with them—performance needs, personal style, or new seasonal drops—while giving Nike a stronger and more flexible canvas to highlight its latest offerings.

This meant elevating how people browse: richer ways to connect with product, more contextual storytelling, and more efficient purchase paths that reduce reliance on the traditional PDP.

Co-directed with: Thomas Guy

Agency Support: Work & Co

Quick Views & Product Grids

Flexibility and speed were core principles. Shoppers can now select their size, choose colors, and add to bag directly from the grid, eliminating the need to visit a PDP when they don’t have to. We also introduced adjustable grid views that let users decide how much they want to see at a glance, reducing visual noise and making it easier to compare products side-by-side from a styling perspective.

Design System

We built a modular product-card system that establishes how information and imagery are structured across the entire ecosystem. From the hierarchy of required details to imagery and video treatments, badging, interaction patterns, grid behaviors, photography, and promotional content, every component was designed intentionally to create a cohesive and scalable shopping experience.

Ntc Premium Yoga

Aug ‘19

This is a compilation of the content created for the yoga program with Alex Silver-Fagan and Branden Collinsworth. The creative direction was set around bringing a modern sport look to yoga while creating an inviting and relaxing feeling from nature.

We captured 16 yoga classes including guided meditations, a variety of photo and video assets for expert tips around holistic guidance, a trainer video profile for each trainer and a program trailer that explains what the program offers. Content was captured in two different locations in LA.

Production Company: Picture Farm

Design Director: Mariana Bukvic

Art Director: Mariana Bukvic + Adam Long

Photographer: Fab Fernandez