The Brand Creative team at Nike established guidelines to centralize and align all creative work and briefs to reset our brand foundation through One Nike, creating a modern O2O (Online to Offline) experience for our consumer. With the goal to reduce complexity, leverage and scale the work and lastly remove friction for the consumer. This foundation of the foundation defined a unified palette of creative components that help celebrate & elevate the brand. My team’s contribution was to update the branding of Nike’s apps to create a more unified visual system and to aggregate the core branding elements of Nike app/Nike.com, SNKRS, NRC and NTC.
Sr. Creative Director Product Design: Mariana Bukvic