Ntc App
Jun ‘18 — Aug ‘19
I spent almost 5 years being the design lead on the global Nike Training Club app since 2015, initially leading the full app redesign for the Rio Olympics launch up with the goal to transition the app from being primarily female focused to a broader audience. After improving the app in the following years, the next shift was the creation of NTC Premium subscription service that launched in the US in May 2019. The work below showcases the current state of the app, such as the workout experience, programs and key app destinations.
App: Download here
CD: Mike Wood
Design Director: Mariana Bukvic
Sr. Designer: Euny Choi
Sr. Designer: Darian Edwards
Sr. Designer: Brent Loosli
Designer: Leah Braunstein, Bri Hughes
Designer: Josh Balleza
Agency Support: Instrument
New Year’s Challenge
After the introduction of the Premium programs we developed an end-to-end concept of a 30-day challenge with fun workouts, daily guidance & motivation, support from your friends plus exclusive access to Nike’s best trainers, experts, athletes and wellness partners. This vision takes the NTC fitness programs to new horizons to be community driven for the first time, with live activations and next-level guidance.