Nike Podium Design System 

‘19-’22

We lead the creation, advocacy and adoption of Nike’s design system — developing and maintaining the interface standards needed to create a scalable, on-brand and cohesive cross-platform experiences. We’re responsible for the Core and Consumer Systems within Nike and partner with teams on Enterprise.

Sr. Design Director: Mariana Bukvic

Design Director: Jimmy Soat, Hayley Hughes

Design Manager: Eric Thompson

Designers: Jeremy Won, Travis Burkstrand, Isaac Ruiz

Agency Partners: Instrument, Kurppa Hosk

Podium Branding

Establishing an impactful name and brand for Nike’s Design System was paramount. We came up with Podium. For athletes, a podium represents the ultimate victory — requiring focus, drive and a commitment to excellence. For us, a podium represents winning as one team — requiring focus, drive and a commitment to OneNike. The branding language speaks to the ever changing nature of a system, a dynamic algorithm that evolves and transforms itself over time, by uniting multiple expressions with cohesion.

Sr. Design Director: Mariana Bukvic

Design Director: Jimmy Soat, Anders Svensson

Designers: Kenny Kuh, Isaac Ruiz

Copy Diretor: Todd Murphy

Sr. Writer: Alexander Basek