Tumi

We redesigned the end-to-end Tumi.com experience to seamlessly blend commerce with rich editorial content, creating a much more immersive path into product discovery. The new experience highlights the craft behind Tumi products while delivering a best-in-class shopping flow. We also introduced editorial city-guides featuring things to do in each destination, enriched by brand ambassadors’ perspectives and curated product picks.

Agency: Fluid

Role: Creative Director

Make Up For Ever

Make Up For Ever, celebrated for its wild, artistic, and theatrical aesthetic, sought a digital presence that matched its expressive identity. We designed a responsive, highly visual experience that feels tactile and editorial, blending immersive product exploration with robust how-to content. The result caters seamlessly to both consumers and professional makeup artists.

Agency: Fluid
Role: Creative Director

Tommy Hilfiger

We partnered with Tommy Hilfiger to redesign critical areas of their desktop and mobile sites to increase engagement and conversion, ultimately improving the shopping and brand experience. The main focus was navigation, product walls and PDP.

Agency: Code and Theory
Role: Creative Director